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Evaluating the idea

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When we have sufficient understanding of your idea, we will assess the commercial opportunities. 
Which problem or requirement does your idea satisfy? Is there a market, and is it perhaps global? What about patenting opportunities? What will funding requirements be? And where will we find the required funds? Do you as an inventor have the time? 

We don’t exclusively pursue ideas that have the greatest potential profits or that have market opportunities in the hundreds of millions range. Our goal is to realize the results of research through commercialization – to benefit society in the shape of products and services

If we come to the conclusion that your idea has commercial potential, we will combine our resources with yours to realize the idea. If your idea gets the thumbs up in the initial screening, TTO will allocate resources and ramp up the pace.


Developing your idea


Obviously, the first thing we need to cooperate on is coming up with a good plan: Do we submit a patent application? How will we demonstrate how your idea works in practice? This can typically be achieved by developing a prototype. This is often termed Proof of Concept, and may take anything from six months to several years to complete. How do we find the funds for this? Should we establish a new company, or should we license your idea to an existing industrial player?

The end game of all our projects is to close a deal, i.e. to convince an external partner to adopt the technology. That is when we have to choose the most appropriate strategy: we either find a company willing to enter into a license agreement, or we establish a new company ourselves to commercialize the idea. Our focus is always on maximizing the impact of research, so that the results benefit as many people as possible. Of course, we do have to focus on financial aspects as well, but we never simply sell to the highest bidder unless we can be sure of the buyer’s genuine intent to bring the technology to market. Unlike consultants, we accept responsibility and jump on board with the researcher. We take on roles and obligations that academics don’t have time or the inclination for. And we do this without reducing their control of the project.  

Protecting your idea >>
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